Andovar, a global provider of multilingual content solutions, has announced Steven Bussey as its Marketing Director. Based in Bangkok, Steven will oversee digital campaigns that will be focused on repositioning Andovar as the go-to company for multimedia localization and complex media content solutions. Additionally, he will also have a secondary responsibility as the Head of Media (Broadcast) Sales to align new strategies and introduce innovative solutions as per emerging industry trends.
On the new appointment, Conor Bracken, Founder and CEO of Andovar said, “It is a pleasure to have Steven join Andovar and lead the repositioning of our brand in Southeast Asia. Not only does Steven bring deep expertise in business development and marketing strategies, he is also a seasoned leader with experience in helping businesses scale with localization. We will need that expertise as we continue on our mission to help SMEs, startups and big corporates scale across the region and around the world.”
Prior to joining Andovar, Bussey worked as the Director of Global Marketing of a major localization service provider. Bussey is well-versed in localization and globalization strategies, which not only includes understanding what it takes to translate content from a production standpoint, but also what makes people tick (and purchase) around the world, in order to actually go global. His other specialities include process development, corporate sales & business development, multilingual documentation, software, web & multimedia as well as voiceover localization.
On his new role, Bussey commented, “I am excited at the prospect of rolling out digital campaigns, as well as undertaking digital rebranding to reposition Andovar as the go-to company for multimedia localization and complex media content solutions. I also plan to focus on content strategy and upgrading marketing systems to help educate and drive value to our clients to enhance their overall localization experience. As Head of Media Sales, I will be introducing new offerings in line with industry trends,”
Steven will be using his experience and expertise to assist a broad range of clients, from Fortune 500 companies to emerging startups and SMEs to succeed in meeting their localization & translation objectives. At Andovar, his main focus will be to help companies break multilingual barriers and scale their business across international boundaries in a more productive and scalable manner.