Bloomberg Media has appointed marketing executive Andrew Benett to the newly created role of Global Chief Commercial Officer, serving on the organization’s executive leadership team. MrBenett, most recently Global CEO of Havas Creative Group, will assume global responsibility for Bloomberg Media’s sales, advertising operations, integrated franchises, consulting and marketing services, as well as efforts to institutionalise innovation across the commercial organization. Based out of Bloomberg LP’s global headquarters in New York City, Mr Benett’s appointment is effective immediately. He will report to Bloomberg Media CEO Justin B. Smith.
As Global Chief Commercial Officer, Mr Benett will accelerate Bloomberg Media’s commercial success through the transformation of its business model from a media owner to an integrated marketing services and consulting entity, evolving from core advertising sales to a consultative, client centric business model.
“There has never been a better time to reinvent and disrupt the worlds of media, marketing and consulting, and in Andrew we are gaining a proven leader from the marketing and consulting world who has a successful track record of business transformation,” said Mr Smith.
Under Mr Benett’s stewardship, Bloomberg Media will deliver integrated consulting, marketing services and media, driven “from and for” Bloomberg’s highly influential audience across six complementary pillars: business and brand consulting, audience insight and development, marketing strategy, integrated marketing communications, corporate communications and content marketing organizational design. He joins a deep bench of media, marketing and advertising industry talent already at Bloomberg Media including Jacki Kelley, Keith Grossman, M. Scott Havens, Stephen Colvin, Teddy Lynn and Steven Feuling.
“Our ambition is simple and focused. Building on Bloomberg’s editorial leadership, world class global platforms, and unrivaled insight into the worlds business elite, we will create an entirely new model of media owner – one that marries the best thinking and talent from the worlds of consulting, marketing services and media. I can’t imagine a more exciting moment to join Justin, Jacki and Bloomberg Media’s world class team,” said Mr Benett.
Mr Benett brings nearly 20 years of experience in leading and driving business transformation across large and complex organizations within marketing services, consulting and corporate environments. He spent the last 13 years of his career at Havas Creative Group, a leading marketing communications business at the center of creativity, media and technology, where he rose up through the ranks and ultimately assumed the role of Global CEO of Havas Creative Group.
As Global CEO, Mr Benett oversaw all aspects of the organization including full P&L responsibility, corporate strategy, operations, finance, people, culture and product, and led its turnaround. He co-authored three books on corporate strategy and talent, and is a frequent subject matter expert on growth strategy and marketing innovation. Benett has received numerous industry recognitions, and is 2012 Henry Crown Fellow at the Aspen Institute.