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Andy Carter to head Publicis Media Exchange’s EMEA & APAC practice

Publicis Media has promoted Andy Carter to Head of Publicis Media Exchange (PMX), EMEA & APAC. PMX is the central investment practice for Publicis Media, which drives smart application of investment by leveraging scale, marketplace innovation and strength in partnerships and intelligence.

Mr Carter adds the responsibility for EMEA to his Asia Pacific duties in a move that follows the new, simplified leadership structure announced by the business in April this year.

Reporting to Gerry Boyle, CEO of Publicis Media EMEA & APAC and to Dave Penski, Global CEO of PMX, Mr Carter will be responsible for PMX strategy, product development, client delivery and business development for all markets outside of the Americas.

Mr Carter joined Publicis Media Asia Pacific in January 2016, and quickly delivered an exceptional trading practice in the region with a reputation founded on Publicis Media’s core three tenets of trust, talent and transformation.

Mr Boyle said, “Andy is a phenomenal and proven talent who ensures that our clients remain at the heart of our approach – he always inspires his team to deliver time and time again and in his new expanded role he will be instrumental in driving client business forward.”

Mr Carter, who relocates to the UK in November, said, “I am delighted to take on this new role and my focus will be to drive connectivity for our clients globally through Asia Pacific and EMEA. Our goal is to simplify the shifting media landscape through our trading products, while creating value and delivering innovation against our clients’ business objectives.”