IPG Mediabrands has appointed industry veteran Andy Zonfrillo to the newly-created position of Global President at MAGNA, the network’s intelligence, investment and innovation unit. Andy will be based in London.
As MAGNA’s top executive, Mr Zonfrillo will be charged with overseeing annual media negotiation seasons and processes on a global level, ensuring that IPG Mediabrands secures the most advantageous media rates and commercial terms on behalf of and in alignment with each client’s unique marketing strategy and objectives. He will also spearhead efforts to track, measure and deliver price and global savings commitments to ensure that all media investments are being managed in real time, and performing optimally.
“During the past year, we’ve won a range of important clients, with sophisticated requirements, including Accenture, Converse, Revlon, Coach, Spotify and LEGO. We have also seen growth with our existing clients. All of which made this the right time to strive to increase the performance and productiveness of our media investment function by creating a new global role at Magna,” said IPG Mediabrands Chairman and CEO Philippe Krakowsky. “Andy brings a powerful combination of both local and global investment expertise, as well as a deep background in all aspects of media, including planning, buying and negotiation. This is particularly key given our highly-strategic approach to media investment. In Andy, we believe we’ve found the right leader to unify and amplify our global investment and negotiation functions, which will help drive business outcomes for our clients.”
In addition to his investment experience, Mr Zonfrillo comes to MAGNA with extensive global media owner and client relationships. He has held a number of senior roles in the media industry, including Global Head of Trading at Omnicom Media Group, where the central team was responsible for over 30 global clients representing nearly €10 billion in media investments. Earlier in his career, Mr Zonfrillo joined Mindshare as Broadcast Director and rose to Head of Exchange at the company. The agency recruited him back as Global Head of Trading, Commerce and New Platforms in 2012 after a two-year stint as Global Head of Client Pricing at GroupM.
“The media market continues to innovate with data, technology solutions and media choice all having roles to play. I am very much looking forward to working with the teams at IPG Mediabrands and their clients in helping evolve how we work with media owners to best capitalize of these opportunities,” said Mr Zonfrillo.