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Annouchka Behrmann joins Edelman HK as Head of Brand

Edelman, a global communications marketing firm, has appointed Annouchka Behrmann as Head of Brand for Hong Kong, effective immediately. Ms Behrmann will lead the firm’s 20-strong brand marketing team with responsibility for strengthening existing relationships as well as building new ones.

Ms Behrmann’s arrival follows Edelman Hong Kong’s rapid expansion after investing heavily in talent from digital, advertising and media-buying backgrounds to build a truly integrated communications agency. In her new role, Ms Behrmann will accelerate Edelman’s communications marketing offer to clients, drawing on planning, creative, digital and production expertise to evolve, promote and protect the relationships brands hold with their audiences. Ms Behrmann reports into Adrian Warr, managing director of Edelman Hong Kong.

Mr Warr said, “We’re over the moon, having someone of Annouchka’s caliber is going to make a big impression. More than just a brand guru, she has an instinctive understanding of how integrated communications can solve business challenges – she is the perfect addition to the family. We have brilliant people in the Brand Team and under Annouchka’s leadership they are going to thrive.”

Ms Behrmann has over 20 years’ experience leading creative integrated communications programmes. In her previous role, Ms Behrmann was managing director at MHP Communications in London, advising American Express, Unilever, BASF and L’Oréal. Recent campaigns include Shop Small, American Express’s corporate social responsibility initiative, and the disruptive launch of Baby Dove which used artificial intelligence technology to create the image of the ‘Perfect Mum’.

Prior to MHP, Ms Behrmann worked in both Public Relations consultancies and advertising agencies, including Hill + Knowlton Strategies, DDB and Nelson Bostock. Over the course of her career Annouchka has developed local and global campaigns for blue-chip brands including IHG, Holiday Inn, Kimberly-Clarke, LG, Selfridges, Visa, Burberry, Swatch and Canon.

Ms Behrmann said, “The pace, creativity and innovation in Asia is breathtaking, and Edelman has the foresight, talent and capabilities to deliver breakthrough creative work that has a transformational impact on complex business challenges. This is an incredibly exciting time to be working at Edelman Hong Kong.”