In the midst of conversations of slowdown in Asian markets, Nielsen’s quarterly report, Global AdView Pulse, indicates that advertising spends in the region continue to grow in the first quarter of 2013 on a year on year comparison.
The report stated, “Growth in ad expenditures steadily continued in the Asia-Pacific, where spending grew 5.8 percent in the first quarter in comparison to Q1 2012. The best performers in the region were China, Indonesia and Philippines, which all saw roughly 20 percent growth. Japan was the only country where ad spend decreased (down by 1.1 per cent).
According to the report, global advertising grew just 1.9 percent from the first quarter of 2012. Trends fluctuated across the regions, as quarterly spending dropped in Europe, increased marginally in the Middle East, Africa, Latin America and the Asia Pacific, and remained flat in North America.
Spending in the Middle East and Africa continued to recover from the spending decline of early 2012, as advertising spend grew 2.9 percent during Q1. Despite the upward progression, the region remains affected by the civil unrest in Egypt, one of the region’s largest markets, where ad spend declined by 20 percent.
Latin America has seen the most impressive first quarter with an ad spend growth of 11.9 percent. Spending grew in all countries in the region during the period. This emerging region does, however, face its own challenges, as some countries, like Argentina, are experiencing rising unemployment and high inflation.
In Europe, the ad spend is still declining under the weight of the region’s economic problems. It seems unlikely that the region will recover from these challenges in the short term, said the report.Source: Nielsen Global AdView Pulse