McCann Melbourne’s ‘Dumb Ways to Die’ for Metro Trains has won all the five Cyber Gold Lions awarded in the category this year. Other winning agencies from Australia, Japan, New Zealand and China have added another three Silvers and 11 Bronze Cyber Lions to the tally. Last year agencies from Asia Pacific had won 13 Cyber Lions, the bulk of which was awarded to Japan.
‘Dumb Ways to Die’ has continued to do well for McCann Mebourne and has allowed Australia to score the highest amongst APAC markets in the category. Apart from the five Gold Cyber Lions, ‘Dumb Ways to Die’ has also won one of the three Silver Cyber Lions awarded to APAC.
The other two Silver Lions have gone to Japan – Rhizomatiks Tokyo has won a Silver for Perfume Global Site Project for Universal Music and Hakuhodo Tokyo has picked a Silver Lion for its work done for Mori Buildings Co, entry titled ‘Tokyo City Symphony’.
Of the 11 Bronze Cyber Lions, agencies from Australia have taken home six Lions. Winning agencies include Leo Burnett Sydney and Clemenger BBDO Sydney, that have taken two Bronze Lions each, and George Patterson Y&R Melbourne and Reactive Melbourne.
New Zealand has picked up three Bronze Lions – Colenso BBDO Auckland has picked up two and then one to Draft FCB Auckland.
Wieden+Kennedy Shanghai has picked up a Bronze Lion for Nike and Six Tokyo too was awarded a Bronze for Lotte Co.