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APAC bags four Innovation Lions

After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions International Festival of Creativity out of a total eight. This made APAC the leader among regions in the category.

M&C Saatchi Syndey’s ‘Clever Buoy’ campaign for Optus and Saatchi & Saatchi Sydney’s ‘Penny the Pirate’ campaign for Luxottica secured two Innovation Lions for Australia.

Baidu Online Network Technology’s Baidu Kuaisou for Smart Chopsticks secured a Lion for China while Grey Group’s Life Saving Dot for Talwar Bindi got a Lion for Singapore.

The Grand Prix in the category went to What3Words London from United Kingdom.

The details of APAC winners is as below:

Title Advertiser Product Entrant / Agency Country
BAIDU KUAISOU SMART CHOPSTICKS BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CHINA
CLEVER BUOY OPTUS THE WORLD’S FIRST SHARK DETECTION BUOY M&C SAATCHI Sydney AUSTRALIA
PENNY THE PIRATE LUXOTTICA STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING SAATCHI & SAATCHI Sydney AUSTRALIA
LIFE SAVING DOT TALWAR BINDI LIFE SAVING DOT GREY GROUP Singapore SINGAPORE

 

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