After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions International Festival of Creativity out of a total eight. This made APAC the leader among regions in the category.
M&C Saatchi Syndey’s ‘Clever Buoy’ campaign for Optus and Saatchi & Saatchi Sydney’s ‘Penny the Pirate’ campaign for Luxottica secured two Innovation Lions for Australia.
Baidu Online Network Technology’s Baidu Kuaisou for Smart Chopsticks secured a Lion for China while Grey Group’s Life Saving Dot for Talwar Bindi got a Lion for Singapore.
The Grand Prix in the category went to What3Words London from United Kingdom.
The details of APAC winners is as below:
|Title||Advertiser||Product||Entrant / Agency||Country|
|BAIDU KUAISOU||SMART CHOPSTICKS||BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)||CHINA|
|CLEVER BUOY||OPTUS||THE WORLD’S FIRST SHARK DETECTION BUOY||M&C SAATCHI Sydney||AUSTRALIA|
|PENNY THE PIRATE||LUXOTTICA||STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING||SAATCHI & SAATCHI Sydney||AUSTRALIA|
|LIFE SAVING DOT||TALWAR BINDI||LIFE SAVING DOT||GREY GROUP Singapore||SINGAPORE|