APAC had a disappointing performance in the Cyber Lions category at Cannes this year when it managed to secure only 11 awards out of the total of 126 given for the category.
This year’s tally was the lowest since the last two years. In 2013, the region secured 19 trophies and last year it got 24 awards in the category.
Out of the 11 awards, two were Gold which went to Cheil Worldwide Seoul’s ‘Look at Me’ campaign for Samsung and M&C Saatchi’s ‘Clever Buoy’ campaign.
Besides these, the agencies from the region managed to secure four Silver Lions and five Bronze Lions.
Australian and Japanese agencies bagged four awards each. Singapore, New Zealand and South Korea had one award each.
The details of the APAC winners are as below:
|Title||Advertiser||Entrant / Agency||Country||Prize|
|LOOK AT ME||SAMSUNG ELECTRONICS||CHEIL WORLDWIDE Seoul||SOUTH KOREA||Gold Lion|
|CLEVER BUOY||OPTUS||M&C SAATCHI Sydney||AUSTRALIA||Gold Lion|
|CLEVER BUOY||OPTUS||M&C SAATCHI Sydney||AUSTRALIA||Silver Lion|
|REVIVING LEGENDS||JAPAN SPORT COUNCIL||DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo||JAPAN||Silver Lion|
|THE SOFTTEST||UNILEVER||OGILVY & MATHER SINGAPORE||SINGAPORE||Silver Lion|
|REDUCE SPEED DIAL||VOLKSWAGEN||COLENSO BBDO Auckland||NEW ZEALAND||Silver Lion|
|FENCING VISUALIZED||SPORTS BIZ CO.||DENTSU INC. Tokyo / RHIZOMATIKS Tokyo||JAPAN||Bronze Lion|
|LET’S MAKE AN ANTI-AD WITH RICKY GERVAIS||OPTUS||EMOTIVE Sydney / M&C SAATCHI Sydney||AUSTRALIA||Bronze Lion|
|RADIANT RETURN MASTER FILM||PZ CUSSONS||DDB GROUP MELBOURNE||AUSTRALIA||Bronze Lion|
|EYE PLAY THE PIANO||THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS||HAKUHODO KETTLE Tokyo||JAPAN||Bronze Lion|
|REVIVING LEGENDS||JAPAN SPORT COUNCIL||DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo||JAPAN||Bronze Lion|