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APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013

It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was at 19. This year the tally include two Gold Lions, three Silver Lions and 19 Bronze Lions. Both the Gold wins in the category are taken by Japan.

In all, Australia has won nine Lions, Japan and India have won four each (including Japan’s two Golds), New Zealand has won three, Singapore two and one each to Philippines and China.

The Grand Prix was awarded to Iconoclast Paris for its entry ‘Pharrell Williams – 24 Hours Of Happy’ for the advertiser Universal / Iamother.

The Asia Cyber Lions scoreboard is:

Title Advertiser Entrant / Agency Prize 
Pharrell Williams – 24 Hours Of Happy Universal / Iamother Iconoclast Paris Grand Prix 
Sound Of Honda / Ayrton Senna 1989 Honda Motor Dentsu Tokyo Gold Lion
Sound Of Honda / Ayrton Senna 1989 Honda Motor Dentsu Tokyo Gold Lion
Make Every Yard Count Nike JWT India  Silver  Lion
Sound Of Honda / Ayrton Senna 1989 Honda Motor Dentsu Tokyo Silver  Lion
Sound Of Honda / Ayrton Senna 1989 Honda Motor Dentsu Tokyo Silver  Lion
Wordscanbeweapons Center For Psychological Research, Shenyang Ogilvy Beijing  Bronze Lion
Melbourne Remote Control Tourist Tourism Victoria Clemenger BBDO Melbourne  Bronze Lion
Labels Against Women P&G Philippines BBDO Guerrero Makati City Bronze Lion
Make Every Yard Count Nike JWT India Bronze Lion
Message Barter Akanksha Foundation Ogilvy & Mather India Bronze Lion
I Touch Myself Cancer Council JWT Sydney / Soap Creative Sydney Bronze Lion
Melbourne Remote Control Tourist Tourism Victoria Clemenger BBDO Melbourne Bronze Lion
Missing Person Pre-Roll Australian Police VML Sydney Bronze Lion
Know Your English’ Web Banners British Council Singapore Grey Group Singapore Bronze Lion
Missing Person Pre-Roll Australian Police VML Sydney Bronze Lion
‘Know Your English’ Web Banners British Council Grey Group Singapore Bronze Lion
#Bringdowntheking Sky Television DDB Group New Zealand Bronze Lion
Melbourne Remote Control Tourist Tourism Victoria Clemenger BBDO Melbourne Bronze Lion
Make Every Yard Count Nike JWT India Bronze Lion
I Touch Myself Cancer Council JWT Sydney Bronze Lion
Animal Strike Paw Justice DDB Group New Zealand Auckland Bronze Lion
Rip Curl Search Gps Rip Curl VML Sydney Bronze Lion
The Smart Phone Line Samsung New Zealand Colenso BBDO Auckland Bronze Lion
Melbourne Remote Control Tourist Tourism Victoria Clemenger BBDO Melbourne Bronze Lion

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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