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App buzz extension of smartphone boom in India

Highlights
  • 41,904 apps and 82 million active devices in India
  • Gaming leads the tally in app universe with 25%
  • Mobile revenues contributed almost 2% to India’s GDP

India is buzzing with smartphones, quite literally. The fad around smartphones has led to unprecedented growth for the app market and India is participating in the race with 41,904 apps and 82 million active devices, which show no sign of slowing down, according to a report by Yahoo’s Flurry Analytics on State of App Nation: India. Meanwhile, globally, the app economy is seeing an average of 7 applications per device in a universe of 1.8 billion devices.

In Asia, time spent across different categories of mobile application, Gaming is ruling the roost with 25 per cent, followed by Shopping and Lifestyle with 19 per cent and Utilities and Productivity at 17 per cent. Other leading genres include messaging, social, and music, media and entertainment.

Within the games category, arcade and action is attracting the largest chunk of consumers with 39 per cent followed by casual at 32 per cent, cards and casino at 14 per cent and sports and racing, and brain and puzzles at 10 per cent and 5 per cent, respectively.

India is also leading the share with impressive growth numbers year-on-year. According to the report from May 2014 to May 2015, personalisation registered 533 per cent growth while news and reading registered 311 per cent growth in the year. Photography, utilities and productivity both recorded growth over 100 per cent at 178 per cent and 104 per cent, respectively.

The report also fuelled the buzz around the contribution of mobile towards the annual growth of India. IAMAI and ICRIER pointed out that employment under the Indian app indust is expected to double by 2016 from 75,000 jobs currently.

Digitisations is expected to change the phase of marketing in India. Therefore, data sourced from mobile and web is the way forward for digital marketing and advertising in India. Companies will be seen investing the big data increasingly and mobile will the guiding the movement.

The report added that mobile revenues contributed almost 2 per cent to the nation’s Gross Domestic Product in 2014. However, US and China were leading the charts with contribution of 16.7 per cent and 9.1 per cent, respectively, during the period.

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