Appier, the artificial intelligence (AI) platform, has connected Aixon, its AI-based data intelligence platform, directly with Google’s advertising platforms, including DoubleClick Bid Manager, DoubleClick for Publishers, and DoubleClick Campaign Manager.
This connectivity enables Appier’s enterprise customers to seamlessly run their campaigns directly from Aixon. Through this data connection, global customers of the Aixon platform can run effective ad campaigns to reach their desired audience on Google’s ad platforms.
“We are continually improving the functionality on Aixon based on feedback from our customers and this integration with Google’s advertising platforms will make it very seamless for our users to run campaigns directly from Aixon,” said Junde Yu, Chief Business Officer, Appier.
Aixon helps marketers analyse data using AI to predict customer behavior. It also allows them to export and integrate customer insights with their own customer relationship management (CRM) systems, or to take action on Aixon’s predictions using programmatic advertising platforms such as Appier’s CrossX Programmatic Platform.