The year 2013 would mark one of the lowest numbers of entries in the Digital category at the Spikes Asia Festival of Creativity. In 2011, the category had seen 342 entries, dropping to 321 in 2012 that further dropped to 273 in 2013. The year 2011 also marked the introduction of Mobile Spikes that has seen a year-on-year increase in entries.
Of the 273 pieces of work entered in the Digital category, the jury, headed by Masaru Kitakaze, Executive Creative Director and Corporate Officer of Hakuhodo as Jury President, chose 56 entries that made it to the shortlist.
Australia has cornered 25 of the 56 shortlists. Agencies from Australia that are competing for metals include Clemenger BBDO, Finch, George Patterson Y&R, M&C Saatchi, McCann, Mercerbell, Leo Burnett and SapientNitro.
Agencies from Japan have 14 entries in the shortlist. These include works from 1-10 Design, Dentsu, Hakuhodo, Party, Six, Taiyo Kikaku, TBWAHakuhodo and The Strippers.
Another 10 entries have been shortlisted from agencies in New Zealand. Clemenger BBDO, Colenso BBDO, DDB Group and Draft FCB are the agencies whose works would be competing for a Digital Spikes.
China, Singapore, Philippines and also an entry from London by AKQA for Nike for a campaign in Tokyo has made it to the shortlist.