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Australia leads APAC Branded Content & Entertainment shortlist

The 62nd Cannes Lions International Festival of Creativity has a total of 143 entries that have made it to the Creative Data Lions shortlist. APAC has 19 entries in the category with Australia leading with six entries. Japan and New Zealand follow with three entries each, while Singapore has two.

Malaysia, Philippines and India each have one entries.

DDB Group Melbourne has two entries for its ‘Radiant Return’ campaign for PZ Cussons. Ogilvy and Mather, Clemenger BBDO, Leo Burnett and McCann are some of the other agencies shortlisted.

The APAC entry details are as follows:

Title Client Entrant Company Country Agency
3-SECOND COOKING   “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO TOKYU AGENCY Tokyo JAPAN TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo
NINJA HIGH SCHOOL GIRL SUNTORY BEVERAGE & FOOD HAKUHODO Tokyo JAPAN HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo
MATSUKO-ROID NATURAL EIGHT DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA DDB GROUP MELBOURNE
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA DDB GROUP MELBOURNE
FORTUNE MOTHER EXCHANGE ADANI WILMAR OGILVY & MATHER MUMBAI INDIA OGILVY & MATHER MUMBAI
PEPPER HACKER MARS FOOD AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY
TINNYVISION NZ TRANSPORT AGENCY CLEMENGER BBDO WELLINGTON Wellington NEW ZEALAND CLEMENGER BBDO WELLINGTON Wellington
SHINE CANON LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN THE NORTH FACE KOREA INNORED Seoul SOUTH KOREA INNORED Seoul
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA TRAFFIK Sydney AUSTRALIA TRAFFIK Sydney
THE SELF-LESS MIRROR HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH LEO BURNETT TAIWAN Taipei CHINESE TAIPEI LEO BURNETT TAIWAN Taipei
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA TBWA GROUP KUALA LUMPUR MALAYSIA TBWA GROUP KUALA LUMPUR
DUMB WAYS TO DIE: THE GAMES METRO TRAINS MELBOURNE McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
FAVOURITE CHILD DETECTOR PRIME TV FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
LIVE DIVE LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
JASMINE TV5 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES ACE SAATCHI & SAATCHI Manila

 

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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