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Australia leads Media Lions wins in APAC; followed by Singapore

Australia brought home 12 Media Lions leading the category in Asia-Pacific at the Cannes Lions International Festival of Creativity. The region saw two Gold, six Silver and twelve Bronze Lion wins out of a total of 95 winners in the category.

Mars New Zealand’s The Child Replacement Programme won one Gold Lion while Clemenger BBDO Melbourne’s Hungerithm campaign for Snickers won the other Gold metal. Netflix Singapore’s campaign for its series The Crown, designed by Havas Singapore, won two Silver Lions.

McCann WorldGroup India won two Bronze Lions – one for PayTm’s Sweet Change campaign and one for its Afghan Immunity Charm campaign.

The Grand Prix in the category went to USA’s Innovative Saving campaign designed by R/GA, New York for Jet.com.

The list of complete winners from APAC is:

Title Client Entrant / Agency Country Prize
THE CHILD REPLACEMENT PROGRAMME MARS NZ COLENSO BBDO, Auckland NEW ZEALAND Gold Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
SOUPTUBE CAMPBELL ARNOTTS CLEMENGER BBDO SYDNEY AUSTRALIA Silver  Lion
YOU KNOW THE QUEEN. NOW MEET ELIZABETH. NETFLIX HAVAS SINGAPORE SINGAPORE Silver  Lion
UNTIL WE ALL BELONG AIRBNB CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
RESTAURANT CAPACITY BASED ADVERTISING FOR MCDELIVERY MCDONALD’S OMD SINGAPORE SINGAPORE Silver  Lion
YOU KNOW THE QUEEN. NOW MEET ELIZABETH. NETFLIX HAVAS SINGAPORE SINGAPORE Silver  Lion
MR. SNIFF LOTTE CO., LTD. DENTSU INC., Tokyo JAPAN Bronze Lion
PAYTM SWEET CHANGE PAYTM McCANN WORLDGROUP INDIA, Mumbai INDIA Bronze Lion
AAMI SMARTPLATES SUNCORP OGILVY AUSTRALIA, Melbourne AUSTRALIA Bronze Lion
THE TAPE PLEDGE SUNING IFENG.COM, Beijing CHINA Bronze Lion
MADE POSSIBLE BY MELBOURNE UNIVERSITY OF MELBOURNE McCANN MELBOURNE AUSTRALIA Bronze Lion
THE TAPE PLEDGE SUNING IFENG.COM, Beijing CHINA Bronze Lion
AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi INDIA Bronze Lion
THE RIDERLESS BIKE THE STEVE WAUGH FOUNDATION HAVAS AUSTRALIA, Sydney AUSTRALIA Bronze Lion
REWORD HEADSPACE LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion
SOUPTUBE CAMPBELL ARNOTTS CLEMENGER BBDO SYDNEY AUSTRALIA Bronze Lion
MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA Bronze Lion
MADE POSSIBLE BY MELBOURNE UNIVERSITY OF MELBOURNE McCANN MELBOURNE AUSTRALIA Bronze Lion
Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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