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Australia, Singapore lead 21 APAC Mobile Lions shortlist

The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions shortlist. Of this, 21 entries from APAC are competing for the Mobile Lions. Australia and Singapore are leading the charge but there is representation from Southeast Asia markets as well.

A total of 1187 entries from 49 countries have been submitted into the Mobile category this year.

Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

The Jury President for Mobile Lions is Jaime Robinson, Executive Creative Director, Pereira & O’Dell.

The tally from APAC is as:

Client Entrant Company Agency
Australia (10 Shortlists)
Rip Curl VML Sydney VML Sydney
Australia Post Clemenger BBDO Melbourne Clemenger BBDO  Melbourne
Luxottica Saatchi & Saatchi Sydney Saatchi & Saatchi Sydney
Metro Trains McCann Melbourne McCann Mebourne
RSL Australia DDB Group Melbourne DDB Group Melbourne
Samsung Leo Burnett Sydney Leo Burnett Sydney
Luxottica Saatchi & Saatchi Sydney Saatchi & Saatchi Sydney
Rip Curl VML Sydney VML Sydney
Virgin Mobile Australia Havas Worldwide Australia Sydney Havas Worldwide Australia Sydney
McDonalds DDB Sydney DDB Sydney / DDB Shanghai
India (1 Shortlist)
Unilever India Lowe And Partners Worldwide Mumbai Lowe And Partners Worldwide Mumbai
Japan (1 Shortlist)
Bascule Inc. Bascule Tokyo Bascule Tokyo
New Zealand (2 Shortlists)
UNICEF FCB New Zealand Auckland FCB New Zealand Auckland
UNICEF FCB New Zealand Auckland FCB New Zealand Auckland
Singapore (4 Shortlists)
Association Of Women For Action And Research JWT Singapore JWT Singapore
Math Paper Press Ddb Group Singapore DDB Group Singapore
SingTel Ogilvy & Mather Singapore Ogilvy & Mather Singapore
Association Of Women For Action And Research Jwt Singapore JWT Singapore
Thailand (2 Shortlists)
Advanced Info Service Plc. (Ais) CJ Worx Bangkok CJ Worx Bangkok
The Lounge Hair Salon BBDO Proximity Thailand Bangkok BBDO Proximity Thailand Bangkok
The Philippines (1 Shortlist)
Typhoon Yolanda Appeal BBDO Guerrero Makati City BBDO Guerrero Makati City

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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