Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In ...
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In its inaugural year, DMA's India’s Top Digital Planners recognised and awarded 31 planners from different digital agencies across the country. Riya Lalchandani, Senior Planner, Digital ...
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Mobile marketing firms InMobi and TUNE analysed the biggest mobile usage trends in the year gone by and have released a report ‘2015 Mobile India a Year in Review’. The report ...
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In 2015, overall mobile application usage grew by 58 per cent says the State of Mobile report by Flurry, Yahoo’s mobile analytics, monetisation and advertising company. The study reveals ...
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One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always on the lookout to spend advertising ...
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With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation. Or was it? Conglomerates like Dentsu Aegis ...
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Samraat Kakkar, Head Digital, Group M - Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as an ecosystem rather than a platform and ...
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Does Google’s CEO, Sundar Pichai’s trip to India accentuate that the country is a promise land for the company to do more than just be present as a search giant? Mr Pichai’s first trip to ...
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In a conversation with Digital Market Asia, Shikher Gupta, Head - Digital and Brand Marketing, Videocon, talks about how large technology led media owners and Internet companies should ...
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Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their audience depending on ...
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