Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In ...
In its inaugural year, DMA's India’s Top Digital Planners recognised and awarded 31 planners from different digital agencies across the country. Riya Lalchandani, Senior Planner, Digital ...
Mobile marketing firms InMobi and TUNE analysed the biggest mobile usage trends in the year gone by and have released a report ‘2015 Mobile India a Year in Review’. The report ...
In 2015, overall mobile application usage grew by 58 per cent says the State of Mobile report by Flurry, Yahoo’s mobile analytics, monetisation and advertising company. The study reveals ...
One of the most challenging tasks for an event organiser today is gathering fitting brands to sponsor their event, similarly a brand too is always on the lookout to spend advertising ...
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation. Or was it? Conglomerates like Dentsu Aegis ...
Samraat Kakkar, Head Digital, Group M - Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as an ecosystem rather than a platform and ...
Does Google’s CEO, Sundar Pichai’s trip to India accentuate that the country is a promise land for the company to do more than just be present as a search giant? Mr Pichai’s first trip to ...
In a conversation with Digital Market Asia, Shikher Gupta, Head - Digital and Brand Marketing, Videocon, talks about how large technology led media owners and Internet companies should ...
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their audience depending on ...