Analytics, measurement and to-the-'T'-geo-targeting that the digital space boasts of could become the bane for marketers in the near future. User and consumer data – that built Google – ...
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In what is being seen as a key win for the company this year, Yolk, the digital agency from the Grey Worldwide family in APAC has been awarded the digital/integrated mandate of The ...
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Omnicom Media Group announced a new regional structure last week, making Cheuk Chiang the new Chief of the APAC region. While Chiang will take on his new mandate only from June 3, 2013, ...
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The challenges however are clear and present. Even though industry experts don’t foresee Yahoo!’s latest acquisition making a significant impact on the Asia market, there is no doubt in ...
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“The future is here and it is much more evenly distributed” GroupM Global’s chief digital officer Rob Norman had a ‘new-age’ reply to William Gibson’s famous quote, ‘the future is ...
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Chinese consumers spend significant amounts of time and money on mobile gaming, which is attracting the attention of publishers of PC games and app stores while also driving the ...
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Apple, the consumer electronics pioneer, has reported a year-on-year drop in net income for the first time in a decade, leading some branding experts to question its marketing ...
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Google, the online giant, is seeking to enhance its ecommerce capabilities by testing a same-day delivery service, a move putting it in competition with operators like Amazon and eBay. A ...
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Brand owners including Mondelez International and Ford are leading the way in drawing more precise and applicable insights from the vast quantity of data available on social media. To ...
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Facebook, the social network, has seen its mobile advertising revenues more than double, reflecting a belief that this channel will be a "great opportunity" going forward. The firm saw ...
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