Analytics, measurement and to-the-'T'-geo-targeting that the digital space boasts of could become the bane for marketers in the near future. User and consumer data – that built Google – ...
In what is being seen as a key win for the company this year, Yolk, the digital agency from the Grey Worldwide family in APAC has been awarded the digital/integrated mandate of The ...
Omnicom Media Group announced a new regional structure last week, making Cheuk Chiang the new Chief of the APAC region. While Chiang will take on his new mandate only from June 3, 2013, ...
The challenges however are clear and present. Even though industry experts don’t foresee Yahoo!’s latest acquisition making a significant impact on the Asia market, there is no doubt in ...
“The future is here and it is much more evenly distributed” GroupM Global’s chief digital officer Rob Norman had a ‘new-age’ reply to William Gibson’s famous quote, ‘the future is ...
Chinese consumers spend significant amounts of time and money on mobile gaming, which is attracting the attention of publishers of PC games and app stores while also driving the ...
Apple, the consumer electronics pioneer, has reported a year-on-year drop in net income for the first time in a decade, leading some branding experts to question its marketing ...
Google, the online giant, is seeking to enhance its ecommerce capabilities by testing a same-day delivery service, a move putting it in competition with operators like Amazon and eBay. A ...
Brand owners including Mondelez International and Ford are leading the way in drawing more precise and applicable insights from the vast quantity of data available on social media. To ...
Facebook, the social network, has seen its mobile advertising revenues more than double, reflecting a belief that this channel will be a "great opportunity" going forward.
The firm saw ...