For some now, media observers have been commenting on the cross media effect between social and television. Unlike other media, digital has activated television to become stronger. More ...
READ MORE +
Simon Clift, Touch Branding As digital impacts everything in its wake, marketers are required to almost respond in real time to the manner in which consumers are reacting to brands and ...
READ MORE +
OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake in Verticurl, a demand generation and marketing automation services firm. Demand ...
READ MORE +
The Spikes Asia Festival of Creativity, taking place 15-17 September, has announced the first jury line-ups who will meet in Singapore to judge the work in the Creative Effectiveness, ...
READ MORE +
The latest round of earnings reports saw one important trend emerge – companies such as Microsoft that are still struggling in getting their mobile strategy right, are feeling the ...
READ MORE +
Independent digital agency, Profero, has announced the merger of Profero Japan with local communications agency Alien-Eye. Effective immediately, the new entity will operate under the ...
READ MORE +
After the news of the Publicis Groupe and Omnicom merger last week, this week has begun with another surprising development, this time on the media owner side of the business. The ...
READ MORE +
Which campaigns are down this week? How is an ad’s performance this month compared to last month? Questions such as these have become important, and frequent, at a time when advertisers ...
READ MORE +
We thought that Whatsapp, WeChat, Line, Viber, Skype, were messengers, and first four particularly more of mobile apps as they were tethered to a mobile number. While one could have ...
READ MORE +
The digital advertising arena has been abuzz with discussions on Facebook’s decision to finally introduce video ads, a development that has been in the making for some time now. With ...
READ MORE +
