Martell, the 300-year-old cognac brand owned by Pernod Ricard has rolled out a content hub featuring interactive stories that recreate interesting scenarios at a restaurant with an aim to ...
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WPP made a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics. The company will phase out single-use plastics in its ...
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Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, shared the Group’s new strategic direction and a new common mission: make a meaningful difference to brands, ...
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Edelman has appointed the World Economic Forum’s (WEF) Head of Media, Fon Mathuros Chantanayingyong. She joins the firm in a new regional role as Chief Media Officer for the APAC region, ...
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Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action or purchase but give much more mixed ...
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Publicis Sapient, the digital business transformation hub of Publicis Groupe, has appointed John Maeda as Chief Experience Officer. The selection of Maeda, one of the world’s creative ...
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Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, has appointed Lua Tran as Director of Xaxis Vietnam, where she will be responsible for leading Xaxis’ operations ...
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Autonomy, a next-generation consulting firm that provides strategic communications counsel and comprehensive marketing services to enterprises and brands across multiple innovation ...
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BPN, the media agency within the IPG Mediabrands network, has been appointed media agency of record for Rohto-Mentholatum Malaysia. The scope of appointment designates BPN as the ...
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The MTR Corporation has retained OMD Hong Kong as its media agency following a competitive market review, effectively extending its 17-year relationship with the agency. As such, OMD will ...
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