Asia-Pacific is proving its massive appetite for all things mobile. The region saw significant growth in terms of consumer’s app usage, which has led to mobile ad requests and eCPMs in ...
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Augmented reality (AR) is just one of several important trends that will come to the fore in 2019 as improving technology continues to provide creative marketing strategies. It's not ...
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Sometimes it helps being behind the eight ball. Most parts of Southeast Asia have been slow on broadband take-up, simply because the fixed line infrastructure wasn’t as pervasive as in ...
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The advertising industry has been offered an opportunity on a plate. Since the birth of television it has taken a dominant position as the brand-building tool that uses the power of video ...
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AOL’s Alex Khan, Managing Director Asia & ANZ writes on the top takeaways from the Mobile World Congress which was held in Barcelona, Spain earlier this month. Mobile growth is ...
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The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities and speeds would double every two ...
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The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence. Early in the year Google’s AlphaGo ...
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There’s one downside to technology in the ad-space – there’s just so much of it. Obviously innovation and competition is a good thing, but the growth of programmatic technologies and the ...
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This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. ...
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Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to Nielsen, 60 per cent of those ...
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