Augmented reality (AR) is just one of several important trends that will come to the fore in 2019 as improving technology continues to provide creative marketing strategies. It's not ...
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Sometimes it helps being behind the eight ball. Most parts of Southeast Asia have been slow on broadband take-up, simply because the fixed line infrastructure wasn’t as pervasive as in ...
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The advertising industry has been offered an opportunity on a plate. Since the birth of television it has taken a dominant position as the brand-building tool that uses the power of video ...
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AOL’s Alex Khan, Managing Director Asia & ANZ writes on the top takeaways from the Mobile World Congress which was held in Barcelona, Spain earlier this month. Mobile growth is ...
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The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities and speeds would double every two ...
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The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence. Early in the year Google’s AlphaGo ...
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There’s one downside to technology in the ad-space – there’s just so much of it. Obviously innovation and competition is a good thing, but the growth of programmatic technologies and the ...
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This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. ...
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Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to Nielsen, 60 per cent of those ...
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The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real time bidding) are highly documented. As part of its ...
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