The price of entry for programmatic

The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real time bidding) are highly documented. As part of its ...
READ MORE +The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real time bidding) are highly documented. As part of its ...
READ MORE +We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a sound?’ We can’t say for sure. Today’s equivalent is in advertising: ...
READ MORE +Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the prospect of taking advantage of the ...
READ MORE +In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV environment, commercial breaks are often the time to ...
READ MORE +