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Asiya Bakht

Asiya Bakht, Director of Marketing Communications at Havas Media Group Asia Pacific, is a communications professional with more than 15 years of experience in marketing, PR, social media and journalism. She took on the role of Director of Marketing Communications for Havas Media Group APAC in 2010 and is responsible for PR and marketing initiatives for all its flagship and specialist brands across 18 markets in the region. She also supports regional new business projects through targeted communication. Her mandate is to work with industry stakeholders to communicate the vision and positioning of the agency and raise its profile and visibility. She is also responsible for internal communications and played a critical role in roll out of the rebranding launched by the group last year. Currently based in Singapore, Asiya is passionate about digital marketing with a focus on mobile, social media and content marketing. Prior to joining Havas Media Group, Asiya spent more than a decade as a print and broadcast journalist with stints at ANI- Reuters, Television Asia and Campaign Asia.
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