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Astha Kalbag

Astha Kalbag, Marketing Science Expert, Facebook Astha is a digital-first marketer. She aspires to be a leader who doesn’t just do 'digital marketing' but someone who 'scales a business in a digital age'. She has always been obsessed with marrying marketing, data science and rapid experimentation to impact business metrics. She is a recipient of various awards such as (1) Digerati: top 50 people in digital in Asia (The Drum) (2) World's Smartest Digital Marketing Leaders (World Marketing Congress). Astha is currently a Marketing Science Expert at Facebook and has previously worked at organisations such as Uber (Performance Marketing) and Skyscanner (Growth Marketing). Astha is the president and founder of the Singapore Management University Marketing Alumni Group, actively speaks at various industry events and writes a marketing blog (www.mooketing.com) that is read in over 120 countries.
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