Caroline Hsu, the Chief Marketing Officer at Appier, has 18 years of experience in marketing, communications and branding. Before joining Appier, Hsu was Head of Communications for Google Taiwan and Hong Kong. Previously she led marketing communications at TomTom Asia and Dopod (now HTC), as well as brand communications at BenQ.
She started her career as a journalist in the United States before joining EraOgilvy, a global PR agency under WPP.
Hsu graduated with a master’s in journalism at the University of Colorado and a bachelor’s in communications from the University of Washington.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.