From tasteless tweets, to images shared on Facebook that never should have never even been created, much less posted on our favourite pages, social media crisis management has never been ...
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No one in the marketing industry can deny the power of influencer marketing. It has now cemented its status in the industry as one of the few remaining channels that maintain the ability ...
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As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach. So then, comes the ...
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Growing businesses today are often plagued by expanding their social media presence. A key part of this lies in creating large volumes of high quality and engaging content, and quickly ...
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Brands are always keen to push out curated content to amplify their brand awareness and stay ahead of the curve, however, it is not uncommon for brands to navigate the wrong route without ...
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It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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To bring our social channels to life and achieve the best end result, we often have to rally hundreds of employees and their time to attract followers to our pages. Running a social media ...
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Regardless of industry, any company can make use of Facebook Live and it’s free and easy to use. However, it does require a bit of strategy to create authentic content that is of high ...
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A core part of any marketing strategy is target audience analysis as it gives one a more discerning view of who your audiences are. As a brand, you want to be reaching out to the right ...
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