Influencer marketing has a lot of benefits and can bring incredible value to any business. The industry has taken off beyond expectation and is now a key channel for any savvy marketer. ...
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On the hunt for social media influencers? You’d probably want to know what metrics brands find most important, what aspects they value in an influencer the most and more. At Socialbakers, ...
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For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as a means of communicating ...
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As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While ...
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Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention ...
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Instagram is a highly popular online advertising channel that's bringing value to two million marketers across the world. Recently, Instagram has been rapidly expanding its user base. ...
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Chinese social media platforms are not Facebook, Twitter, or Youtube. The social media platforms we are familiar with are blocked in China. It’s not a secret that China uses their own ...
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Social media was initially seen as a form of distraction across business organisations. Remember the time, when companies blocked access to social media sites, because they felt that it ...
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Benchmarking is a foundational practice in digital marketing that helps marketers understand their performance against competitors and industry trends and standards. In social media, the ...
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