It is said that close to 11 new users start using social media every second. That’s a goldmine of social insights, available at the fingertips of marketers. But even though it is widely ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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To bring our social channels to life and achieve the best end result, we often have to rally hundreds of employees and their time to attract followers to our pages. Running a social media ...
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Regardless of industry, any company can make use of Facebook Live and it’s free and easy to use. However, it does require a bit of strategy to create authentic content that is of high ...
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A core part of any marketing strategy is target audience analysis as it gives one a more discerning view of who your audiences are. As a brand, you want to be reaching out to the right ...
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Instagram is officially at the forefront of the social media marketing world. The platform is now one of the fastest-growing social media channels, with over a billion users. It’s safe to ...
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Influencer marketing has a lot of benefits and can bring incredible value to any business. The industry has taken off beyond expectation and is now a key channel for any savvy marketer. ...
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On the hunt for social media influencers? You’d probably want to know what metrics brands find most important, what aspects they value in an influencer the most and more. At Socialbakers, ...
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For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as a means of communicating ...
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As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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