For many brands, social media plays an integral role in the customer experience. With the vast availability of channels, consumers now leverage social media as a means of communicating ...
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As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While ...
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Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention ...
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Instagram is a highly popular online advertising channel that's bringing value to two million marketers across the world. Recently, Instagram has been rapidly expanding its user base. ...
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Chinese social media platforms are not Facebook, Twitter, or Youtube. The social media platforms we are familiar with are blocked in China. It’s not a secret that China uses their own ...
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Social media was initially seen as a form of distraction across business organisations. Remember the time, when companies blocked access to social media sites, because they felt that it ...
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Benchmarking is a foundational practice in digital marketing that helps marketers understand their performance against competitors and industry trends and standards. In social media, the ...
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Advertising on social media is growing into a USD 100 billion business. Budgets for social media spend are increasing, and CMOs are expecting their teams to divert more time and resources ...
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