The author, Claire Waring, is the Executive Creative Director, Southeast Asia at SapientNitro. Claire is responsible for growing SapientNitro’s creative culture and dreaming up provocative ideas that clients will not only fall in love with, but campaigns that will deliver results too.
Joining SapientNitro with a wealth of experience, Claire has worked with some great brands including; Tourism Australia, Emirates, New Line Cinema, Nissan, Toyota and Sony. She has also enjoyed digital creative leadership roles at Saatchi and Saatchi, TBWA and Havas Australia.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.