Daniel Ng, Author at Digital Media Marketing News

What’s On

Maybank Singapore appoints MediaOne Business Group as digital marketing agency
Andovar appoints Steven Bussey as Marketing Director
Geometry Japan creates web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’
AnyMind appoints Keisuke Honda, professional football player as an advisor and strategic investor
Estée Lauder Companies hands media duties to OMD HK

Daniel Ng

Daniel Ng is the Senior Director of Marketing, APAC at Cloudera.

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Contributors

Data-driven marketing for B2B: Three lessons from the B2C world

January 2, 2018 Daniel Ng

The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.