Daniel Ng, Author at Digital Media Marketing News

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What happened in Cologne? Three big DMEXCO takeaways
Wotif launches ‘The Next Big Thing’ for travel campaign
Hootsuite integrates Google Ads for search and social
OpenX brings programmatic video exchange to Japan & APAC
#sowhoknew: Is a ‘social CEO’ more successful?

Daniel Ng

Daniel Ng is the Senior Director of Marketing, APAC at Cloudera.

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Data-driven marketing for B2B: Three lessons from the B2C world

January 2, 2018 Daniel Ng

The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.