Daniel Surmacz is the Chief Operating Officer at RTB House. He focuses on creating a long-term development strategy and working out key guidelines for foreign expansion of RTB House. He has been planning and coordinating all business activities since the company was founded.
Performance-based solutions such as retargeting have been on the rise across e-commerce marketers, driving up conversion volumes and ROIs greater than ever. However, in a market where ...
Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at ...
There aren’t many industries left where robots don’t coexist with humans. We like to believe that we’re still somehow always ahead of robots. While they may be smarter and faster, human ...
The ecommerce industry produces vast amounts of data, which has had companies, merchants and distributors scrambling for Big Data solutions to make their data more valuable to their ...
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. ...
Valentine’s Day is another peak sales season in the region after Christmas, New Year’s and Chinese New Year. According to the National Retail Federation (NRF), Americans spent USD19.7bn ...
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it’s also not easy to ...