Fred Mathoz, Author at Digital Media Marketing News

What’s On

Havas Creative names Tracey Barber as Global CMO
Wavemaker hires new Global Head Of Content
UnionPay International hands media business to Havas Group China
Grey Singapore Elevates Shopper Creative Lead to Head of Shopper Marketing
Clemenger Group names new CEO of Australian agencies

Fred Mathoz

Fred Marthoz is the Managing Director, South East Asia at Lotame.

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Contributors

Ad tech needs to shift towards a managed service model

April 5, 2019 Fred Mathoz

Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness. As calls for transparency, ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.