Kaushal Bhalotia, Author at Digital Media Marketing News

What’s On

Viu Joins Hands With Channel 3 & Amarin TV
The One Show 2021 Announces Best Of Discipline Winners
Chew To Get Your Mojo Back
60% of Singaporean Workers Willing To Retrain
Sheungyan Lo joins Wunderman Thompson

Kaushal Bhalotia

Browsing All Posts By Kaushal Bhalotia

Online Advertising

Future of offline media: Selling it programmatically

January 14, 2016 Kaushal Bhalotia

A McKinsey report on The State of Global Media Spending projects CAGR for Digital Advertising from 2014 through to 2019 to be at 12.7 per cent. That is the fastest growing medium. Print ...

READ MORE +

About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.