Kenneth Wong is the Regional Strategy Manager, APAC, at M&C Saatchi Mobile. With a wealth of experience in the digital media space, he has a strong understanding of how data can inform an advertiser’s strategies. Kenneth has spent most of his almost decade-long career in media agencies, previously working at companies such as Carat, IPG, and Vizeum, where he specialized in Digital Strategies and Consumer Insights. Kenneth’s strong passions for digital and mobile predated his professional work, which, alongside the advantage of growing up in an era so focused on these mediums, gives him an edge in understanding the roles different platforms play within consumers’ daily lives, as well as first-hand knowledge of the convergence between offline and online media.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.