Megan McKenna is responsible for leading Lotame's corporate, product, sales, event and lead generation marketing efforts. She and her team develop programs and campaigns that enhance the visibility and reputations of Lotame products and personnel, and shape concepts and strategies that gain widespread marketplace recognition. Prior to joining Lotame, she was Director of Marketing at CBS, driving the brand marketing strategy and execution behind five national brands and more than 100 local brands across the 24 U.S. markets that make up CBS Local Digital Media. She previously played a key role on the business development team at Seamless.com, both selling and developing new revenue stream opportunities for the organization, and started her career at WMI, an advertising agency focused on digital and print advertising sales. Megan holds a BA in International Relations and Spanish from Bucknell University.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.