Nidhi is Marketing Manager (Asia-Pacific, Middle East, Africa) at Act-On Software and managesdigital marketing, corporate branding and demand generation. Over the last decade, she has worked with global brands on crafting & implementing marketing strategies that are aligned to an organization’s bottom line. When not with clients, she enjoys travelling and photography. You can reach her at @nidhirajpuri
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, ...