In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and ...
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New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It doesn't come as a surprise, when content is ...
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The average time a person spends on a website the first time is abysmally low – not more than 20 seconds, according to recent statistics. So, for first time visitors, these 20 seconds are ...
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You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication may be a B2B speciality title, ...
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In the digital era, user data is a boon to publishers. If they gather it in the best possible way, that is. Nobody would deny that data is increasingly becoming the backbone of new ...
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'Give me a reason. And I’ll stay put a lifetime'. Why would a visitor to a website come back? Only of there are good reasons. Thus, if you wish to increase user revisits, create more ...
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The internet is a place of contrasts. While there are a lot of well-designed and highly efficient websites, it plays host to a lot of poorly constructed, dysfunctional ones as well. With ...
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