The biggest challenge brands on social media face is how to engage the thousands of fans they have acquired. A mere 'Like' isn't sufficient and most of these fans aren't repeat visitors ...
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Sarah Ivey, EVP, Director of Communication Planning, Worldwide Initiative Every one’s talking mobile. It is the best thing out there to capture consumer attention. But how many brands ...
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For Kee Wah, a 70-year old Chinese traditional bakery, the challenge is two-fold -- keep the brand relevant to the new generation and be attractive to tourists in Hong Kong who are ...
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GroupM is one of the few media holding companies at present that take the digital mandate forward to a level where a significant portion of the agency revenues come on the back of its ...
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Paul Soon, CEO, XM-Asia is a happy man because XM Asia Pacific remains the digital agency of record for the Singapore Tourism Board (STB). Despite a competitive pitch, XM Asia Pacific won ...
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It is a common human behaviour to discuss the latest things happening around us – the news we hear or the movies we see or the books we read. For the young adults today, the pleasure of ...
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The going is good for Effective Measure, the digital media planning solutions provider, in terms of the recent spate good business it has been doing in the region. In Malaysia it struck a ...
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Sir Martin Sorrell, CEO of WPP is now building his company's growth strategy around digital - the new media as he calls it. Here he shares key insights on how the new age client is ...
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Online video website DailyMotion may have slipped Yahoo’s fingers few days, but buying blogging website Tumblr for USD1.1 billon more than makes up for it. The deal was reportedly ...
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What is that one key thing which is shaking up the digital space today? It is that fear of missing out or FOMO as we know it. This FOMO offers a great opportunity to the brands and ...
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