Brands do well by doing ‘good’
It's the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve better brand health & wealth by focusing ...
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Rashmi Berry
Rashmi Berry has over 20 years experience in brand management, advertising, brand consulting, strategic marketing and general management. As a Senior Marketing Consultant at Quadra Advisory, India’s foremost brand strategy firm, founded by Shunu Sen, she has lead new brand launches and brand positioning projects for Max Healthcare, Moser Baer, AllOut Mosquito Repellants, Sundrop Edibile Oils and Hero MotoCorp. In marketing leadership roles she has lead the repositioning of India Today Magazine as well as the launch of Fever 104 FM in collaboration with Virgin Radio. As Business Head for the Internet, Mobile and Content Syndication Business, she led HT Media’s foray in the digital space. Her last assignment before founding BrandStory, a brand strategy & content marketing consultancy, was as Chief Marketing Officer at Network 18’s TV shopping & ecommerce business, HomeShop18. She is an alumnus of Faculty of Management Studies (FMS), Delhi University.Browsing All Posts By Rashmi Berry
A brand’s content marketing journey
Like everything else in life, consumer journeys too have become haphazard, constantly evolving and highly unpredictable. The proliferation of new brands, the explosion of media channels ...
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