The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception. ...
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5 per cent, competition in the ad ...
Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this ‘new wave’ that ...
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and in 2015, we saw the ...