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Sheena Cheong

Sheena Cheong is a content marketing specialist at Text100 Singapore and counsels clients such as Lenovo and DHL on their strategic imperatives when it comes to content marketing. One of the main things she’s passionate about when it comes to work is the fact that clients always lose themselves in the process of content creation and end up creating too many assets with low value or impact. She’s a believer in ‘less is more’ especially in today’s overcrowded content space.
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