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Tan Kaiyi

The author of the article, Tan Kaiyi, is the content services manager at Text100. Kaiyi counsels clients on the ins and outs of developing content. One of his passion points is putting rigour into the process of content creation, and he has penned a blogpost that corresponds to counsel which he has given to clients time and time again, about the simple (but oh-so-important) steps in building a content plan. Kaiyi believes that without a plan, any organization which wants to get started in content marketing will plan to fail.
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