Vikas Bysani, Unmetric A significant part of Singapore’s economy is dependent on the Banking and Finance Industry. Singapore acts as a financial hub for South East Asia and many ...
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Having a unique experience with a brand is an important factor in determining purchase and 40% of consumers would pay more for those offering this type of interaction, new research has ...
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Anheuser-Busch InBev, the brewing giant, is aiming to establish itself as a leader in digital marketing in China, according to a senior executive. Vivian Leh, Asia-Pacific director of ...
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Carlsberg, the Danish brewer, is looking to its social media fans for stories it can share in wider ad campaigns. The move is part of a restructuring of the company's social media ...
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Internet adspend in Asia Pacific is set to record a compound annual growth rate of 23% over the period to 2017, when it should stand at $60bn overall, a forecast has predicted. Forrester, ...
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The success of online shopping is helping China become a consumption-driven society, a new study has claimed. China's E-tail Revolution: Online Shopping as a Catalyst for Growth, from the ...
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Advertisers and agencies have the chance to connect with a highly-engaged audience and a world-leading group of start-ups in India's social media sector, a leading expert has argued. Don ...
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Major companies based in Asia and expanding outside their home market believe innovation and building brands will be vital to flourishing overseas, a poll of executives has ...
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Annual smartphone shipments should more than double to 460m units in China by 2017, according to a forecast from IDC, the insights provider. The company reported that 213m smartphones ...
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Some 82% of Australian social media users have connected with a brand via this channel, but almost half subsequently reversed this decision, new research has found. The Always On white ...
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