Xiaofeng helps companies develop effective digital marketing strategies for the greater China market. Xiaofeng's research focuses on how to better understand the unique social behavior of Chinese consumers and how to harness social media platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.