Yukihiko Imamura, Author at Digital Media Marketing News

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Yukihiko Imamura

Yukihiko Imamura is the Managing Director of Kenshoo in Asia Pacific and Japan.

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Data: the lifeblood of search and social

March 30, 2015 Yukihiko Imamura

Data is not just making a difference in search advertising – it is now the lifeblood of fast moving paid search and social campaigns. Search is often the first thing a person does if ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.