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AXA picks MSL as PR agency in Singapore

Insurance leader AXA has appointed MSL as its new PR partner in Singapore, following a competitive pitch in April 2018.

As the strategic PR partner, MSL Singapore will be responsible for public relations in the areas of thought leadership, executive profiling and media relations, with fundamental focus on brand building, generating awareness and increasing engagement. With this approach, MSL will work with help AXA to continue to establish its reputation in Singapore by building on its commitment to empower customers and the community to live better lives.

“The MSL team has demonstrated that they understand our mission as a company whose business is to protect and empower people, and the type of collaboration model we want to develop with our PR advisors. We are pleased to have appointed them as our PR partner, and look forward to creating and executing new and innovative ideas with them,” said Diane Yap, Head of Marketing, AXA Insurance.

“AXA is among the world’s leading insurance brands, and we are very humbled to be able to work for a company that protects more than half a million people in Singapore.” said Suya Kim, Managing Director, MSL Singapore.

The relationship is effective as of June 1, 2018.