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Axiata’s Adknowledge acquires Komli for USD 11.25m

Adknowledge Asia Pacific, a unit of Malaysia’s Axiata Group, is acquiring Komli Asia for USD 11.25 million in an all cash deal. The Southeast Asia operations of the company had focussed in the last year to hone its mobile, social, video and overall remarketing offer to become one of the few players in the space that provided an overall offering of this kind, in the market.

Adknowledge is an 80 per cent subsidiary of Axiata Digital Advertising from Axiata Group. The company said that the acquisition is a “compelling strategic opportunity” for Adknowledge as it enables it to skip past the formative stage of its business plan and scale up its presence and operations in Southeast Asian region.

Founded in 2006, Komli specialises in digital marketing, performance advertising, social media, brand solutions and advertising, search marketing and video solutions. Komli Asia Group brings with it a geographically diversified revenue and provides a strong strategic fit across digital advertising verticals such as social, video, display and mobile.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.