BBDO Taiwan has won the Far EasTone (FET) business, appointed as the lead creative agency in charge of branding strategy and communications, and will be working alongside Starcom who been appointed as the media agency.
With over 7.14million customers , Far EasTone is one of the top three telecom brands in Taiwan. This is the first pitch they’ve ever called for since they established in 1997, with the pitch lasting three months, two rounds and four agencies.
In the formal announcement, Far EasTone recognized BBDO’s strategic approach and the creative ideas as being the reason for selection –“During the pitch process and two rounds of presentations, we felt that BBDO has laid out a clear future brand strategy that ties with the creative ideas for Far EasTone’s next chapter. We were also highly impressed with your team’s passion, commitment and especially the active involvement from BBDO’s Greater China top management to making it successful”, said Oliver Tsai, Director, PR & Brand Management of Far EasTone.
To this exciting win, Alan Hung, General Manager of BBDO Taiwan replied, “FET is a dynamic brand and an organization that is progressing swiftly and effortlessly. We hope to let consumers experience and acknowledge this. It is a great honor for BBDO to be a partner of FET as we march into the 5G era together.”
“For BBDO Taiwan to be appointed as the leading agency to FET is an incredible accomplishment. Our solutions and creative ideas were simple – we will help not just answer consumers’ needs but exceed their expectations by showing FETs services and let everyone experience their innovation seamlessly,” said Martin Tsai, Executive Creative Director of BBDO Taiwan.
“Not many companies in this digital age has had as big an impact on the way Taiwanese people live their digital lives as Far EasTone. FET not only represents a telecom brand, but also Taiwan’s vitality. We’re honoured to be chosen as their partner to bring this vision closer,” commented Hans Lopez-Vito, CSO, BBDO Greater China and Leong Wai Foong, Chairman & CCO, BBDO Greater China.
“This win is another great demonstration of BBDO’s close network and synergy, as well as experience on telco industry,” added Tan Tze Kiat, CEO, BBDO Greater China.