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BBDO Japan elevates Shuhei Isikawa to GM role

BBDO Japan has promoted Shuhei Isikawa to the position of General Manager. This appointment will see him act as support to Chief Executive, Tony Harris and Managing Director, Hal Ito.

Mr Ishikawa is a long-time member of the I&S BBDO Group, having started his career with Proximity Japan. He had previously been the Head of Engagement Planning and has helped spearhead the Agency’s ever-expanding role in new communication channels for clients such as Starbucks, Mars, Fitbit and Visa. His new role will see him extend this responsibility supporting Harris in the transformation of BBDO Japan’s offering.

Launched in July 2015, BBDO Japan currently looks after clients such as MARS, Johnson & Johnson, Visa and New Balance, amongst others. It recently won the Spectre product launch for HP in Japan, as well.

Tony Harris, Chief Executive of BBDO Japan, said, “From the first day that we started BBDO Japan, Shuhei has stood out as a fantastic talent and star performer with a genuine interest in communications and how they can impact on clients’ business in the new eco-system that we now operate in. He commands incredible respect from his peers and his clients owing to his passion for finding innovative and thoughtful solutions”.

He continues, “Our mission should always be to surround ourselves with people smarter than ourselves and that is certainly, the outcome of this appointment.”