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Big data software to grow by 50%: Ovum

The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data software in 2015 is just a small part of the overall market for information management, it is set to increase at a CAGR of 50 per cent through 2019 and play an increasingly important role that will position big data analytics as a core capability for many enterprises by 2019.

Practice Leader, and co-author of the report, Tom Pringle, said, “The experimental era of big data is coming to an end, organisations are formalising their use of big data technology to realise the business value they expect to find.”

According to Mr Pringle, “Big data, as an open source technology, has been accessible without creating huge financial impact on the market. Ovum believes that situation is changing, with commercial Hadoop distributions and a fast-growing ecosystem of enabling and extending technologies pointing toward a bright future for big data.”

According to the report, the overall market for information management software is growing at a significant CAGR of 11 per cent. Aside from the major impact of big data’s growth, business intelligence (BI) and analytics are also strongly contributing to growth – close to doubling by 2019, from a market size of USD15.85bn in 2015.

“Self-service BI, enabling a whole new universe of users, is driving the expansion of the market. With easier to use self-serve tools becoming mainstream, and moves to the cloud and mobile providing accessibility, barriers to growth in this market are being eroded,” Mr Pringle added.

Day-to-day data management is still the largest part of the market, according to the report, accounting for in excess of 40 per cent of total spend at USD 24.1bn in 2015. “Even as the biggest dollar spend on information management, data management continues to grow strongly, with a CAGR through 2019 of nine per cent. This expansion speaks not only to the growth in data volumes, but particularly the newer challenges of managing a much more heterogenous range of data types and the speed with which those data are generated,” concluded Mr Pringle.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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