The nature of marketing communication has changed with the increasing number of communication channel, and different audience. It is no longer about talking to the media, or the consumers. The story telling has to be all enveloping – one that attracts the influencers, and consumers equally. So, the traditional communication companies – whether PR or marketing- have to evolve.
That is what Bite Communications, a traditional PR company has done. It has merged digital creative marketing company, Bourne with its business and has dropped ‘Communications’ from its logo to evolve as an end-to-end digital, and social media, and marketing communication services company.
Bite, owned by UK based Next Fifteen, has got a brand new CEO in Andy Cunningham, and created new business divisions to mark the
change. Announcing the change, Cunningham wrote in the company blog, “As the digital world collides with the analog, we find that the typical public relations agency is faced with meeting the demands of both worlds. Influencing the influencers with storytelling is still at the crux of the business…today, relationships are going social, websites are communication currency, apps are customer communicators and everything is visual… The collision of these two worlds presents opportunity to offer a broader range of services to help our clients sell more stuff. And it is this opportunity that led Bite to bring Bourne, a fast-growing digital creative marketing agency, into the mix.”
With the merger, around 50 Bourne professionals join the Bite client service team that will focus on creating compelling content—both visual and written. “So, by bringing Bourne and Bite together, we commence that journey to stay ahead of the game by building for the future. I’m convinced, now more than ever, that we’ve the talent and technology to bring the best solutions to our clients. With Andy Cunningham, our new CEO at the helm from January, Bite will be at the forefront of marketing transformation,” Bourne CEO Dan Kersh explained.
The new approach for Bite is to focus on helping clients with their online strategy and build websites that increase traffic and sales. The agency will also help clients develop apps that bring the customers closer, and to offer marketing communication services to clients that will help in demand generation. Finally Bite will also offer strategy and insight services that to enable better marketing strategy, consumer behaviour analysis, and new category creation. “With the addition of Bourne, now fully integrated into the Bite team, we offer the following services: Strategy & Insight; Public Relations; Creative & Content; Marketing Communications and Digital & Technology development. With our broader capacity, we can do a better job of helping our clients increase their marketshare, introduce new products and sell more stuff,’ added Cunningham.