Blis, the location data technology platform, has appointed Ben Phillips as VP of Strategic Accounts. Mr Phillips will bring direct agency experience to the senior leadership team based in London. He will be working with clients, continuing to evangelise the strengths that mobile can bring to the marketing mix.
Mr Phillips joins Blis at a moment when the company is broadening its technical offerings, including a cutting-edge blockchain pilot platform in partnership with IBM. This platform will take on brands’ challenges around verification and transparency in digital advertising. Blis has also recently expanded its Executive Team with Diane Perlman (formerly CMO at Unruly) stepping in as CMO, in addition to CTO Aaron McKee, who joined Blis from Job Today.
Mr Phillips is a seasoned mobile expert, with 15 years’ experience. He joins Blis after having spent five years as Global Head of Mobile at MediaCom, working with brands to maximise their media investment by tapping into mobile’s potential. His achievements include growing brands’ mobile spend by over 117%.
Greg Isbister said, “Ben’s track record in driving mobile sales and strategy at MediaCom is impressive. Attracting this caliber of talent into Blis is further testament to our growth and momentum. Ben is a exceptional strategic thinker and operational leader who will partner with major global advertisers and their agency partners. We’re excited to welcome Ben into the team.”
“It feels like the ideal time for me to return to the service provider side I started in 15 years ago. I live and breathe innovation in digital marketing, and joining the Blis team is an ideal fit for me. As market leaders, Blis is the perfect next step for me, especially given their reputation and positive momentum. I will be tapping into my experiences from the agency and brand worlds to supplement Blis’ incredible work with agency partners such as MediaCom, helping to enhance Blis’ compelling campaigns,” said Mr Phillips.
As the company enters a new phase of growth, Blis continues to achieve industry recognition from their HQ in London.